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Colin Baden

Colin Baden


Oakley CEO, Colin Baden is the alpha dog for a wolf pack of mad scientists at Oakley’s interplanetary headquarters in Foothill Ranch, Calif.

Mr. Baden’s relationship with Oakley began in the early ’90s when founder Jim Jannard discovered him while searching for a like mind. Mr. Baden worked on private and corporate projects for Mr. Jannard, including the design of Oakley’s iconic headquarters.

In 1996, he officially joined Oakley full time as Director of Design advising the team on product development and company imagery. Shortly after, he became the company’s Vice President of Design. And in 1999, Mr. Baden was promoted to President of Design managing all aspects of product development, delivery and promotion. Mr. Baden was appointed as Oakley’s Chief Executive Officer in 2009.

Born in Massachusetts, Mr. Baden grew up in Orcas Island, Washington.

Colin serves as the President and Director of Infinite Hero Foundation and sits on the boards of the OneSight Foundation and Medici Foundation. He is a Founding Legacy Partner of the Irvine Public Schools Foundation and a Founding Society Member of Team Kids. Colin supports Wounded Warriors scuba diving program and many other non-profits such as Human Options, The Illumination Foundation, Orangewood Foundation, Working Wardrobes, and the Irvine Korean Parents Association.

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